Lagerfeld chooses the location of each show based on places that have strong ties to founder Gabrielle Chanel´s life and inspirations and has previously revealed that the label's famous little black jacket, designed by Chanel in the Fifties, was inspired by a jacket worn by a lift attendant in a hotel near Salzburg.
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The venue is an apt one, given that it is the scale of the Metiers d'Art show that is always one of its most impressive elements, something that Bruno Pavlovsky, Chanel's president of fashion,explained to us last year enables the fashion house to find "a way of turning our attention to an important market, of offering to our clients there, and often also offering the public, the opportunity to experience the brand in a new way."
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